Behind-the-scenes: OneCompress
Every week we take a closer look at projects that are successful and are doing exceptionally well.
We use multiple tools, processes, and strategies to identify these brands. You can use it as an inspiration or take action to launch your project in your niche. The following company does not sponsor us. At the end of this email, we will give our valuation answering the question: things to consider if you want to launch a similar business.
Background Story
OneCompress is US based company that sells compressions. The company started its activity in 2020 and is owned by Ksquare, LLC. Referring to their traffic and e-commerce benchmark, the shop must be doing somewhere between 70-100k/month in revenue.
OneCompress website when it initially launched:
Their current website:
Business Model
What exactly are they doing: The company sells compressions for relief and recovery.
Pricing model: Product prices range from $140 for the active compression leg wrap to $19 for guidebooks about pain. They also have a very neat upsell called “shipping protection” for $1.99 with an already-activated toggle. Easy $1.99.
Sales funnel stats
Note: we use SimilarWebs to determine the results, but they are not 100% accurate. They are good at showing the trend, though.
At the moment website has around 100k monthly visitors, and its organic traffic is low. It means only one thing. All their traffic is coming from PAID ads.
Facebook: at least 120 ads are live right now.
Google Ads: only one paid ad for their branded keyword OneCompress
TikTok: No active TikTok ads at the moment. They did try some, but it did not seem that it worked for them.
Best performing ads
These are the ads that got the most impressions and clicks.
Facebook:
TikTok:
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Overview
Product difficulty (1 - Extremely hard; 10 - Super easy): 8/10
Acquisition strategy (1 - Extremely hard; 10 - Super easy): 8/10
Neither product nor marketing seems to be complicated. The only problem is that it is a physical product, which is always a pain as you have to handle all the shipping and returns and ensure that you are fulfilled with enough products.
It seems like a relatively easy niche to try out. You may also want to consider other products that help relieve the pain. It could be the neck or back area.
Because this brand only relies on Facebook ads, there is a space for other players to tap into it. If you do jump on this - do not forget other channels.
We hope you enjoyed this case study.
We highly appreciate your time and hopefully will be able to share more ideas with you.
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